There is nothing that will help you with your PPC Research more than good Keyword Research Tools. Most are easy to use, very powerful, and some are even free! Were going to focus on two leading tools right now: One from Google, and one from Wordtracker.

Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.

This important data gleaned by Google will assist you in concluding:

1) The relative competition for that keyword

2) a cost recommendation for keyword bidding

3) A keyword’s comparative competition

4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!

An additional research tool of value, but one which you’ll have to pay for, is Wordtracker; you can find it at www.wordtracker.com. Comparing Google to Wordtracker, you’ll notice that the former provides stats on monthly searches of words on Google, while the latter enumerates daily averages collected from a blend of all primary search engines.

Wordtracker provides a tool called “Wide Search” which will find you some keywords which may not have previously come to mind. For example, let’s use the keyword “cell phones.” Performing a wide search will return expected keywords such as cellphone and cellular, then also provide cell phone manufacturers such as LG, Sanyo, and Nokia. In addition to brand names, accessories will be listed such as a/c adapter and headsets. Wide search is not only an effective tool, but will help you cover all the ground that may be relevant to your campaign.

The main attraction of Wordtracker is to harness the benefit and power of obtaining every viable direction your keywords could take. What you don’t get is keyword profitability or cost.

1) All the variations that people searched over the last 60 days

2) Tells you the amount of searches each keyword has had through Metacrawler and Dogpile.

You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.

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