We have seen debate for many years over the positives and negatives of Pay per click (PPC) versus Search engine optimisation (SEO) – with lots of people having strong opinions for and against both. This is a massive topic – way too much to handle fully in this post, but I’ll summarise the highlights and present my perspective about the topic. Some PPC benefits

Rapid results – can typically start to see results within just hours (or even minutes) of activating a marketing campaign

Pay only each time a visitor clicks

Reasonably simple to focus on the Keywords you want

Don’t always have to modify your site

Great Monitoring capabilities (which makes it easy to monitor, measure, modify and enhance)

You get to determine where users go (you define the website landing page)

Can focus on precise regions/localities for your ad to be displayed

Achieve first page visibility easily (although not necessarily cheaply)

PPC can be an effective way to promote a site (particularly a new site). However as soon as you stop spending, your ads stop being displayed, and your traffic volumes drop – there is relatively long term benefit for the expense. PPC is comparatively quick and easy to setup – but remember it’s also easy for your competition – if they’ve bigger budgets, they might ultimately win.

As long as you understand what a click is worth to you, and are assured that the rewards outweigh the expense, Pay per click can be very effective. You wouldn’t for example mind if it costs you $2,000 (or more) a day provided that it generates $5,000.

PPC is one of the few ways a recently released site could get included in the search engine results and start to get traffic (and sales revenue) while the longer term Seo techniques kick in. The statistics generated from a Pay Per Click Campaign (for example which key words are converting) may also be an extremely useful way to obtain data for an SEO campaign.

Search engine optimisation Benefits

Listed here are some of the benefits of Search engine optimization:

Guests coming from Natural Search are Cost free

The search engine rankings a website achieves as a result of SEO can easily persist for a long time after the effort has been undertaken

On-page adjustments (that are most likely necessary for Search engine optimisation) may help improve conversions as well as traffic

As a rule more searchers click on the organic search results (88%) versus the pay-per-click ads (12%), so you may well get a lot more traffic from Natural results.

Users generally believe Natural Search engine results have got a higher “trust” level

Of course SEO is not free – it needs work and expense, usually over a long period. In some competitive niches it can be very difficult (or even impossible) to obtain page 1 rankings, but in most markets it’s possible to quite easily achieve reasonable rankings and traffic. In any case, it’s the user that should be in the middle of any Search engine optimization techniques. Almost anything you can do to improve the user experience is likely to improve your search rankings and conversions (and in due course grow sales/inquiries)

Both Paid advertising and Search engine optimization have their benefits and drawbacks and dependant upon your particular circumstances, one or the other (or even both) could be best for your needs.

This article has been written by the author, Tianshi Tiens. Should you require any morespirulina algaeplease visit his spirulina products resources!

categories: search engines,pay per clicks,per click pays