Do you have bad converions?-Landing page design
If you wish to appeal to your prospects effectively, it is imperative that your websites give off the right impression
You’ve probably seenLanding page designs which fail to do this and end up leaving the consumer feeling like his or her intelligence is being questioned.
This is last thing that you want to do with your website, for it is exactly the kind of thing that turns people off your website instantly.
Read the following to find out exactly what you SHOULDN’T do on your Landing page design.
Too much thinking:
According to the book “don’t make me think”, by consumer psychologist Steve Krug. Making people use too much brain power has a very negative effect on sales.
It’s a known fact that the less you exert your readers mentally, the better your attempts to reach them prove to be.
In other words, tone it down with the verbiage.
Lying:
This is a big one. You’ve probably come across websites which tell you a process takes 5 minutes, but really ends up taking almost an hour. Don’t think that people don’t notice these things, because they do and they will.
If you end up taking too much of their time, they will be distraught and most likely not complete whatever it is that they were doing.
Long Forms:
This one really smears conversion rates. If the form takes too long, or asks for too much info, it is important that you don’t push it. Cut back on any questions that you don’t necessarily need.
On top of this, remember not to lye or else its double trouble.
Spam:
Among the worst things that you could put on your custom landing page design, are pop ups. Worst case scenario; just feature something that grabs their attention if they try to leave, not when they arrive.
Bad Audio:
When your squeeze videos are not mixed properly, or just too loud, this will turn people off from watching through them.
Your volume controls should be easily spotted should they need to turn it down immediately (such as in an office or other quiet places)
Ripped-off graphics
All landing page designs need a variety of pictures. Whether they are graphs, statistics, or just someone smiling, make sure that all this content is “unique”, meaning that they are not seen on other websites as well.
Unoriginal photos are a testament to how amateur your landing page design is. If want to set yourself apart, feature original content. Period.
Asking for emails:
If aren’t selling anything on your landing page, then you are most likely asking for emails and trying to interest people in navigating the rest of your website with your “reference” landing page.
Make sure that you make it clear how easy it is to cancel this service if they want. No-one likes spam, and if you look like you are going to be a problem, you will most like turn people off of your newsletters.
Conclusion
Make sure that you check your Landing page design and see if your implementing all the points listed above. The degree at which you do this will define how well your site converts.
For more information on consumer psychology as well as general tips visit http://Landingpagedesignshop.com. Double your conversions or double your money back with your own Custom landing page.