December 23, 2010 Categorized under PPC Advertising - No Comment

PPC vs. SEO – Which is best?

We have seen argument for many years on the benefits and drawbacks of Pay per click (PPC) versus Search engine optimization (SEO) – with a lot of people holding strong opinions for and against both. This is a massive topic – way too much to deal with completely in this post, but I’ll summarise the highlights and give my viewpoint on the subject.

Some Pay per click pros

Rapid outcomes – can normally start to see results within hours (or even minutes) of initiating a advertising campaign

Pay only when a visitor clicks

Fairly easy to target the Keywords you want

Don’t always need to modify your site

Good Monitoring capabilities (making it simple to check, measure, modify and enhance)

You’re able to define where users go (you specify the website landing page)

Are able to target precise regions/places for your ad to appear

Attain Page 1 visibility easily (however, not necessarily at low cost)

PPC can be an effective way to get exposure for a site (in particular a new website). However whenever you stop paying, your ads stop showing, and the visitors stop coming – there may be few long term benefits. PPC is comparatively quick and easy to setup – but remember that it is also easy for your competitors – if they’ve bigger budgets, they could ultimately win.

As long as you recognize what you are prepared to spend per click, and are assured that the rewards outweigh the expense, Paid advertising can be extremely effective. You wouldn’t for example mind if it costs you a couple of thousand dollars (or more) each day as long as it generates $5,000.

PPC is one of the few ways a recently released site could get included in the search results and start to get traffic (and revenue) while the long run Search engine optimization strategies kick in. The statistics generated from a Pay per Click Campaign (such as which keywords and phrases are resulting on conversions) may also be a very useful way to obtain data for a Search Engine Optimization campaign.

Seo Advantages

Below are some of the advantages of Search engine optimization:

Site visitors coming from Natural Search are totally free

The rankings a website achieves as a result of SEO can continue for a period of time after the work has been finished

On-page improvements (which are probably necessary for Search engine optimization) can help increase conversions in addition to traffic

Normally more searchers click on the organic search engine results (88%) versus the pay per click ads (12%), so you are likely to get considerably more traffic from Organic results.

Users usually believe Organic Search results have got a higher “confidence” level

Of course SEO is not free – it requires work and investment, frequently over a long period. In some reasonably competitive niches it can be quite challenging (or even impossible) to accomplish page 1 rankings, but in most niche categories it’s possible to reasonably easily achieve good rankings and traffic. As far as I am concerned, it’s the user that ought to be at the heart of any Search engine optimization methods. Pretty much whatever you do to enhance the end user experience is likely to increase your rankings and conversion rates (and in due course increase sales/inquiries)

Both Paid advertising and Search engine optimization have their advantages and disadvantages and dependant upon your specific preferences, one or the other (or maybe both) could be best for your needs.

This article has been written by the author, Eric James. Should you require anymoreshiatsu massagerplease visit his neck massager resources!

December 23, 2010 Categorized under PPC Advertising - No Comment

Google AdWords – How to Write Effective Ad Copy

Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. In order to get the best out of it, you need to know what it takes to write good copy. So, you’re in luck today because we have three outstanding tips you can use to improve your Adwords ad copy. The Best Spinner Review is without a doubt the best article spinning software and will save you tons of time on your article marketing efforts.

If you want to attain greatness with PPC, then learn how to properly test your ads. But do know this, it’s not merely going through the motions of testing because if you cannot write effective ad copy then all the testing in the world really won’t get you anywhere.

Every word in good ad copy must be there, and there are no extraneous or big words, either. We always suggest learning how to write effective classified ads because they are identical to PPC ads. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

Never use words in ad copy that are not important, and if the ad doesn’t suffer by removing a particular word, then leave it out. There is just no getting around it that all letters and words really count a lot with PPC ads. So keep in mind that wasted words are really impeding your ability to create a successful ad and campaign, too.

One technique that can work very well is to ask a compelling question in your copy or headline. You can ask these questions in the most creative manner to make the searcher click on your ad. However, don’t make your questions too confusing; just keep them simple and to the point because with AdWords, you don’t get a lot of space to play around with. In summary, AdWords is really not that difficult if you put your mind to it. When a PPC campaign fails to produce, just forget about it because that will happen. Take what you learned today and use it, and there are other great learning resources on the net too. Of course if you learn how to write killer classified ad copy, then you can easily learn everything else you need to know. Check out Daniel Tan’s newest SEO course called SEO Business Box.

If you want to know more about Squeeze Page Templates than be sure to check out the best WordPress Squeeze Page Templates.

December 22, 2010 Categorized under PPC Advertising - No Comment

An SEO Case Study Evaluation

As assured, here is my initial search engine rankings case study review for anthonynunes.com. Plenty of Search engine ranking optimization businesses would not dare show their position data to the general public and if they do, they will only list the small number of phrases they actually show up for professing that there exists many others. I believe, the obvious way to examine any kind of seo company, consultant, service or strategy is to see first hand all of the the keyword phrases being positioned and their improvement, either positive or negative, for their own website.

Presently there is simply not a lot to review here with my very first posting. For the reason that my SEO services / consulting site officially roll-outs December 1, 2010, there’s not been any sort of Search engine optimization labor implemented until recently as a result my website is not ranking for any keywords and key phrases in any respect.

I have got a large amount of work before me to complete and after what I have come across, SEO – Search Engine Optimization is really a strongly competitive niche. Not only that, the fact I have chose to use my very own domain name in lieu of developing a domain that has SEO or Search Engine Optimization inside of it, is a strike against me (Google loves to view search phrases in your domain). But I have had this particular domain since 2001 and it best presents me and my intent to produce my services individually which means that I’ll stay with it … throughout the negative and positive.

Btw, Google and yahoo additionally loves aged domain names. The older and crustier a domain is, the better. Should you have an old domain along with your most important keywords inside of it, more power to you! Even though three character domain names can be extremely valuable in the resell market and for simple remembrance, they are not very useful with Seo.

Down below is my initial position report. Contrary to the case studies which I will write-up regarding my clients, I will be including the actual keywords and key phrases in contrast to blocking them for client privacy purposes.

So, lets find out precisely what the up coming couple of months will bring so far as keyword and key phrase rank change. The 1st 30 days or so is always difficult when starting an entirely newer website because with virtually any new campaign, one cannot be much too ambitious because Search engines likes to see good steady progress. Although this pertains more so for any newly signed up domain, when a domain has had minimal activity in the time before, a gentle touch is a good idea.

Anthony Nunes provides SEO consultants services helping companies increase their search engine web traffic. He provides seo services to a forex trading system company.