Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

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About the Author:
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Top 10 Internet Scams for 2009 – predicted by E-Victims

1. Identity theft and phishing – The black market for financial data on individuals is well established. Criminals try to steal your personal data using different techniques; phishing, social networks, telesales, hacking into websites, setting up bogus websites etc. Don’t share unnecessary personal data with websites. If they insist on your date of birth, post code etc. – don’t use your real ones.

2. Viruses and spyware – They are everywhere. It is impossible to know if you are visiting an infected website. If you download a pdf, it may or may not be infected. If you view a YouTube video, watch a flash ad, they may infect your computer too.

3. Advance fee scams – Nigerian and lottery scams have also been around for years, but they still work. There maybe a hundred variations to these scams but they are all basically the same. They offer a large sum of money, but there is always a fee to pay before you get it.

4. Work at home and job scams – These scams have been around for years, but rising unemployment will mean that we expect more scams targeting vulnerable job seekers.

5. Fake or spoofed websites – Phishing, domain hi-jacking, posting in forums are just some of the ways criminals attract you to their fake sites. These bogus online retailers offer a great deal, or impossible to find items, to attract victims. They set up a site for a short time, then shut it down only to set up a new site and do it all over again.

6. Economy related scams – Loan and debt consolidation scams have been increasing throughout 2008. There will be new ones look out for, including repossession assistance and unemployment insurance.

7. Classified ads and auction scams – Scammers use local online classified ads, CraigsList etc. to find new victims. Then they contact sellers with fraud cheque scams, offering to buy something or rent a room. They send a cheque for more money than agreed, with an excuse as why you should send the extra money back to them or their friend. The cheque is a fake and they hope you wire the money before you find out.

8. Holiday Scams – Can’t afford a great holiday this year? Well the scammers know the credit crunch has hit the holiday budget. So, they are advertising some incredible deals. Unfortunately, the deals aren’t real.

9. Ticket Scams – We saw large scale ticket fraud with the Beijing Olympics. Criminals are producing counterfeit tickets for concerts, festivals, football games and other events. They sell them online via auction sites, classified ads or by setting up their own website.

10. Social Networking – A hot scam is sending messages that tell someone they are in a You Tube video or mentioned on Twitter. When they follow the link their computer gets compromised. Dating scams, hacked accounts, conmen that contact friends and family claiming they are in trouble and need money – these are some of the most popular scams we see with social networks. Read more at my blog

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About the Author:
Technology blogger
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The Indian government has simplified some of the foreign direct investment policies that affect investment coming into the country. These changes are largely to be welcomed, and in the following article the items that are likely to affect the majority of foreign investors into India are outlined.

The general sectors now included in the 100 percent Foreign Direct Investment automatic route are:

* Advertising
* The film industry (financing, production, distribution, exhibition, marketing and related activities)
* Health and medical services
* Data processing, including software development, computer consultancy, software supply, business and management consultancy, market research, technical testing and analysis
* Research and  development services (excluding awarding of certificates)

The infrastructure sector will permit 100 percent FDI automatic route in the following areas:

* Construction and maintenance of roads, rail-beds, bridges, tunnels, pipelines, rope ways, runways, waterways and reservoirs, hydroelectric plants, power plants, industrial plants
* Roads and highways on BOT and toll collection models; rural drinking water supply projects, package water treatment plants, rain and rain water harvesting, waste water recycling and re-use facilities
* Ports and harbor construction and maintenance of container terminals, bulk-break and specialized cargo berths, warehousing, container freight stations, storage facilities and tanks, captive power plants, dry docking and ship repair, and captive facilities for port-based facilities

Lastly, the power sector is also permitting 100 percent FDI automatic route in the following:

* Generation and transmission of electrical energy produced via hydroelectric, coal-ignition, thermal, oil based and gas based power plants
* Non-conventional energy generation and distribution
* Distribution of electricity to households and industrial and commercial users and power trading

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About the Author:
Chris Devonshire-Ellis wrote this story for the India business news website, India-Briefing.com. Chris Devonshire-Ellis also established the Asia Briefing Media publishing house, which publishes books and magazines regarding doing business in Asia.
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